Just got off the phone with a friend who begins a new journey in microsoft customer relational marketing software (crm) and the company he is going to work for has a client base that they have done accounting software which has led them to create a new crm targeted at those exisiting customers.
My friends great fear is those past customers will view crm in the same manner as the bean counting accountant software programs with data in and results out, "wrong."
The unknown of today will only be increased with a larger unknown for tomorrow or the next day, week, month, year.
Valuing the unknown in marketing and selling is a role for the courageous and determined executives and managers. When there are failures in their forecasted goals, objectives, it isn't a time to drop the ball and quit; it is a time to get vision for why something did not work and to move on to a new and fresh approach to customer needs, wants and desires.
Example: I was a Sprint mobile phone customer for a decade and I watched them try to find competitive options, time after time, finding poor quality hardware or inferior software and terrible customer service. Then, along comes the iphone and their world is accerated to get competitive, trying to copy and promoting a faster network, which was foolish. Apple plugs along with new marketing and selling techniques based upon valuing the unknown and then allowing their staff to create for the future. Can someone catch them, absolutely not; they own the market in valuing the unknown and building towards things that the competitors can't even dream about; as they try to catch up.
CRM, the opportunity to become a company to value the unknown and build towards what others can't see.
Who is Al Ballard, Canon City, CO; What is happening in my life? When will I re-enter the work force?
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